Orion is a Dartford-based expert in plant and machinery hire, specializing in truck-mounted cherry pickers across the southern UK. They invited me to collaborate on a brand refresh with a clear goal: to look professional enough to stand tall against the industry's biggest national players.

I got to work on a visual identity that highlights their specific expertise, exploring ways to subtly incorporate the distinctive silhouette of a cherry picker into the logo itself. The project resulted in a comprehensive branding package - including a harmonious color palette and strict usage guidelines - giving Orion the polished, competitive edge they needed to scale up.